Marc Nelson Denim Inks Deal as Exclusive Provider of Rocky Top, Tennessee Licensed Products
Knoxville-based denim brand and Tennessee town join efforts to create jobs and build community
Knoxville, Tenn. – September 8, 2014 Rocky Top Tennessee Marketing and Manufacturing, along with Marc Nelson Denim today announced a new partnership in which the Knoxville-based denim brand would become the exclusive licensee of Rocky Top, Tennessee apparel and souvenirs. The former mining town in East Tennessee changed its name to Rocky Top, Tennessee in late June 2014 as part of an effort to revitalize tourism and economic development in the area.
“We see this deal as the first step in bringing about revitalizations efforts that started when we changed our name,” said Tim Isbell, president at Rocky Top Marketing and Manufacturing. “We wanted to partner with Marc Nelson Denim because of how the brand’s values and commitment to community-building naturally align with what we’re trying to do in Rocky Top, Tennessee.”
Marc Nelson Denim was founded in 2011 by Knoxville-native Marcus Hall. After growing up in the same neighborhood as the now defunct Levi’s plant, Hall saw firsthand how local industry can have a positive impact on a community, not just by creating jobs but also with the sense of pride they instill. This has been the driving force behind his plan for Marc Nelson Denim, with all products being designed and manufactured in the USA. For the past year, Hall’s focus has been on moving his production to East Tennessee.
“It’s important to me that we maintain our commitment to building a stronger community,” said Hall. “This isn’t just about the products we create or sell. There’s so much more at stake here. We want to promote the idea that buying locally made goods and products is a way to invest in the lives of our neighbors.”
“The reason Marc Nelson Denim is so excited about partnering with Rocky Top, Tennessee is that both of us are on a mission to restore and breathe new life into our communities,” said Hall. “And by working together, we can accomplish so much more.”
Details about types of products and souvenirs as well as where they will be available are still being worked out.
Marc Nelson Denim is currently preparing for the grand opening of its flagship store, which is to be located at 700 E. Depot Avenue, adjacent to the company’s current warehouse space on Randolph Street in the Old City.
The Marc Nelson flagship store will stock all things Marc Nelson Denim, as well as other USA Made products that have been carefully curated and chosen to fit with the aesthetic of the overall brand. The store is outfitted with a window that gives visitors a glimpse behind the scenes where the denim production takes place.
The public is invited to attend the grand opening weekend of the Marc Nelson Denim flagship store for a celebration of local music, food & drink, arts, culture and fashion. Doors will open at 10 a.m. Saturday, September 20th.
The festivities will include a showcase of art and goods made by talented local artists and craftsmen as well as a fashion show featuring the latest Marc Nelson Denim styles. Knoxville’s Saw Works Brewery will be on hand for the event, as well as Smooth Ambler, a small batch craft whiskey brand based in West Virginia.